Roxy Restaurant & Bar

The Happy Hour Lowdown

Roxy's doesn't do "cheap drinks." Roxy's does 102 special recipe martinis starting at $9.95 and a wine list that runs 350 bottles deep. Happy hour runs Tuesday through Saturday from 4:30-6:30 PM, bar seating only, and honestly that's where you want to be anyway because that's where the show happens.

Why You're Actually Here

The martini menu. One hundred and two martinis. That's not a gimmick -- it's a commitment to the craft that borders on obsession. From classic gin martinis to creative concoctions with fresh fruit, herbs, and house-made infusions, the bartenders here have literally studied these recipes. Ask them for a recommendation based on your mood and they'll nail it every time. And with 350 wines available, the sommelier game here is equally strong.

The Vibe Check

This is old Reno glamour at its finest. Think live piano and vocals nightly, dim lighting, well-dressed cocktails, and the kind of atmosphere where you naturally start sitting up straighter. It's inside the Eldorado at THE ROW, but Roxy's feels like it exists in its own elegant bubble. The bar area during happy hour is where you'll find downtown professionals, couples on proper date nights, and anyone who appreciates that a great martini is worth paying for -- even if it's "discounted" to ten bucks.

Real Talk

This isn't your dollar-beer happy hour, and it knows it. If you want cheap drinks, there are plenty of casino bars for that. Roxy's is for when you want to feel like you're in a scene from a jazz-era film, sipping something perfectly crafted while someone plays piano ten feet away. It's an experience, and the happy hour pricing makes it accessible without cheapening it.

Pro Tip: Try the espresso martini if you need a pick-me-up, or ask the bartender to surprise you. With 102 options, they love showing off the deep cuts that most people never order.